IURIO Legal Tech
IURIO is a tool allowing lawyers, tax firms and other companies with confidential data communicate digitally without using old-faschioned E-Mailing as a mean of communication. We implemented user tracking and used advertisements on LinkedIn and Facebook to reach new potential clients.
The Challenge
We used data-based advertisements on LinkedIn and Facebook to get new potential clients. We tested different ads, content and compared audiences to find out which content performs best. As a result we reached a new audience and increased brand awareness as well as the number of reactions on posts. We also came to the conclusion that personal outreach and a webinar was the right way to go because od the complexity of the SAAS. Therefore IURIO grew a team of Sales specialists to support online presence and advertising. For me this project was a very big learning on how B2B sales in the legal area work and how advertising for B2B companies is very different.