Fifteen Seconds
Performance Marketing - Fifteen Seconds Festival and Side Events
The Challenge
The Fifteen Seconds Festival yearly attracts thousands of international visitors from different markets and Social Media plays the most central role in communication as well as in Sales. In order to be seen by millions of users, we planned a Marketing Funnel, which planning and implementation was my task as Growth Manager.
The Project
Parts of the project were Social Selling with campaigns and brand awareness increase. Besides that data-based optimisations and the advertisements for the events "Do what you love" for curious young minds. Another event is called "Fifteen Seconds Alps" which brings together international business leaders in the Austrian Alps.
From autumn 2019 until spring 2020 we raised attetion of new and existing Users in the fields Technology, Science, Mobility, Business and Marketing. Different Touchpoints on LinkedIn und Native Ads until YouTube reached users who wanted to attend. With the philosophy to bring like-minded people from all over Europe together.
Click on the button below and find out why you should be part of the next Fifteen Seconds event.
Stay curious, and the future is yours.